Though digital currencies may be relatively late to the party, they're certainly making up for the lost time. Thanks to the open source nature of the Bitcoin protocol, anyone with some time and programming experience can create their own uniquely branded digital currency. Now if we were to make some comparison to the most popular digital currencies and their counterpart when it comes to the most successful and popular companies.
Bitcoin would be Google!
Just like how Google is the fact search engine of choice for Internet users, a vast majority of people who use digital currencies are dealing with bitcoin. Bitcoin and Googl'es dominating popularity in their respective industries is not the only similarity between them, though.
Bitcoin has made it this far in part due to its open source development model, which allows developers to build applications that expand on the core protocol. Google has also taken a noticeably open approach to its development.
Litecoin would be Yahoo!
Litecoin was one of the first alternatives to bitcoin for digital currency enthusiasts. Though nearly identical to bitcoin, litecoin distinguished itself with a faster block time of 2.5 minutes (compared to the 10 minutes it takes on the Bitcoin protocol), and has even been declared the "silver to bitcoin's gold".
Though Yahoo! was around before Google, the veteran search engine has fallen behind Google in traffic rankings. In recent years, however, Yahoo! has revamped its marketing approach and has sought out expansion to new verticals, similar to litecoin's quest to use branding to distinguish itself and gain market share from its titan rival.
Ripple would be Uber!
Ripple arrived on the digital currency scene and right away grabbed everybody's attention. Situating itslef more as a payment protocol than an actual currency, Ripple was successful in disrupting the ecosystem of digital currencies that largely consisted of near clones of the Bitcoin protocol.
Like Ripple, Uber made a loud entrance into the world of ridesharing and taxi services when it was founded in 2009. Uber used software to build an app that quickly proved to be disruptive to the taxicab industry.
Dogecoin would be Snapchat!
Aside from bitcoin, dogecoin may be the most buzzed-about digital currency. Members of the dogecoin community are active, loyal, and vocal about their digital currency of choice, There is a lighthearted feel to the dogecoin movement, and supporters of the meme-inspired coin sometimes struggle to be taken seriously by other digital currency enthusiasts.
Selfie-taking teenage users of Snapchat also face some of the same problems of dogecoiners: they're the clear drivers behind their respective movements, but are still scoffed at by peers who consider themselves more mature. Similar to the story of dogecoin, few people expected Snapchat to become so popular in its early days. Both dogecoin and Snapchat have found considerable success!