The firm will rename the game as the "Bitcoin St. Petersburg Bowl" for the next four years. The firm decided to promote the digital currency it deals in rather than promotion its own brand name.
Digital currency processor BitPay has taken the naming rights to the annual postseason college football game in St. Petersburg, Florida after striking a deal with ESPN Events.
Now because of this sponsorship, the bitcoin casinos and bitcoin sites can expect a possible increase in online gamers later this year because of BitPay's new strategy. Bitcoin St. Petersburg Bowl is the first ever college football game sponsored by a cryptocurrency and it will kick off on December 26 in Florida and will serve as a tool to broaden Bitcoin awareness among mainstream audience like sports fans.
This move is indeed a great venue, because we all know that a football has a lot of fans, the game is set to air on the US sports television network ESPN, which reportedly has a viewership of about 100 million American households. As part of the tie-up, fans will have the opportunity to buy tickets for the game and associated merchandise using bitcoin. The agreement sees the bowl's organizers follow the example set by the NBA's Sacramento Kings, who became the first professional team to accept the virtual currency in January, while the San Jose Earthquakes soccer club also accept bitcoin.
Also expect bitcoin sports betting sites to add this bowl to the list of sporting events bitcoin users can bet on, it is really a win-win situation for bitcoin and for the online gambling industry.
The high possibility for more bitcoin adopters venturing into online bitcoin casino gaming and sports betting is promising. This deal is really a fantastic opportunity to raise bitcoin awareness to millions of new users.